Head of Product Nikita Bier announced that X is revising its Creator Revenue Sharing policies to penalize users who post AI-generated videos depicting armed conflict without clear disclosure.

Post AI war videos without a label? X will cut your pay

In a post on the platform, Bier said that effective immediately, creators who share AI-generated war-related videos without labeling them as synthetic will be suspended from the revenue-sharing program for 90 days.

Repeat violations will result in permanent removal from monetization eligibility.

The move comes amid heightened global tensions and growing concerns about the use of generative AI tools to create realistic but misleading battlefield footage. Bier said that during times of war, access to authentic information is critical, and that AI technologies now make it “trivial” to produce deceptive content that can distort public understanding.

Under the updated policy, enforcement will be triggered if a post receives a Community Note identifying it as AI-generated, or if metadata and other technical signals indicate the use of generative AI tools. The company said it will continue refining its detection systems and moderation policies to maintain trust on the platform.

The announcement reflects a broader industry struggle to balance open expression with the risks posed by increasingly sophisticated AI media tools. Platforms worldwide have faced pressure from governments and civil society groups to prevent manipulated war footage and deepfakes from spreading during geopolitical crises.

X’s updated monetization rules focus specifically on revenue eligibility rather than account bans, signaling an effort to deter misleading content by targeting financial incentives tied to virality and engagement.