Virgin Voyages has begun accepting Bitcoin as payment for cruise bookings. 

This marks the first time the cruise line, founded by Sir Richard Branson, has adopted cryptocurrency. Passengers can now use Bitcoin to pay for trips across Virgin’s fleet.

Per its website, the company’s “Annual Pass can also be purchased using Bitcoin (BTC). As an industry-first innovation, Virgin Voyages’ Annual Pass will be the first cruise product to accept a cryptocurrency payment option.”

Crypto travel

Virgin Voyages’ adoption of Bitcoin reflects a growing trend in the travel and hospitality industries. Companies such as airlines and hotels are exploring cryptocurrency payments to attract younger travelers and digital asset enthusiasts.

In September, the crypto-native travel platform Travala announced its integration with Skyscanner, enabling Skyscanner users to access Travala.com’s inventory of over 2.2 million hotels.