Trump Media and Technology Group Corp., the operator of Truth Social and Truth+, announced that it has applied to trademark six investment products under the new financial services brand, Truth.Fi. 

These products include exchange-traded funds and separately managed accounts focusing on themes such as American manufacturing, energy independence, and Bitcoin (BTC) investments.

The specific trademarks filed are: Truth.Fi Made in America ETF, Truth.Fi Made in America SMA, Truth.Fi U.S. Energy Independence ETF, Truth.Fi U.S. Energy Independence SMA, Truth.Fi Bitcoin Plus ETF, and Truth.Fi Bitcoin Plus SMA.

‘Woke funds’

These initiatives are part of TMTG’s strategy to launch America First-themed investment vehicles, providing investors with options aligned with American energy and manufacturing.

TMTG also aims to offer exposure to firms that provide alternatives to what it describes as “woke funds” prevalent in the market.

The company plans to invest up to $250 million, with custody services provided by Charles Schwab, which will also partner with TMTG in developing the separately managed accounts.

Additionally, TMTG has entered into a services and licensing agreement with an affiliate of Yorkville Advisors.

TMTG CEO and Chairman Devin Nunes stated, “We aim to give investors a means to invest in American energy, manufacturing, and other firms that provide a competitive alternative to the woke funds and debanking problems that you find throughout the market. We’re exploring a range of ways to differentiate our products, including strategies related to bitcoin.”

Yorkville President Mark Angelo expressed enthusiasm about the partnership, saying, “Yorkville is pleased to take this next important step with TMTG in its development of America First investment vehicles.”

Subject to necessary approvals, Yorkville will act as the Registered Investment Advisor for the new financial products, leading their construction and guiding them through the regulatory process.