$TRUMP, $MELANIA plunged ~90–93% from peaks, wiping out retail while insiders took profits.

Cryptocurrency tokens bearing the Trump brand name have declined sharply from their peak values, with the primary token falling approximately 92% and a related token experiencing similar losses, according to market data and on-chain tracking services.

The tokens, which reference U.S. President Donald Trump and associated branding, attracted significant retail investor participation following their launch before experiencing steep price declines, according to reports from cryptocurrency market analysts.

On-chain data indicates that a limited number of early wallet addresses realized substantial profits before the price decline accelerated, according to blockchain tracking services. Transaction records show that certain addresses transferred significant token holdings into stablecoin assets during the early trading period, while subsequent purchasers experienced losses as market liquidity decreased.

The token structure included locked allocations scheduled for gradual release over time, according to project documentation. Market analysts have noted that the release of these locked tokens could create additional selling pressure as supply enters circulation.

The price collapse has prompted calls for regulatory examination from market observers and investor advocacy groups in multiple jurisdictions. Questions have been raised regarding the marketing practices and token economic structures employed in the launches, particularly concerning projects associated with public figures.

Trading activity and social media discussion increased as losses mounted, with some token holders criticizing project operators and alleging preferential treatment for early participants. The token launches have renewed debate regarding the risks associated with celebrity-endorsed cryptocurrency projects.

Several cryptocurrency exchanges and market makers have reportedly begun implementing stricter listing criteria and enhanced scrutiny for projects with similar token distribution models, according to industry sources.

Blockchain data shows that addresses identified as early participants continue to hold token positions that have not yet been liquidated, according to on-chain analytics providers. The presence of these holdings represents potential future selling pressure on token prices.

The tokens were launched with promotional campaigns emphasizing brand association, though specific marketing claims and project promises were not independently verified at the time of launch. Retail participation was substantial during the initial trading period, according to transaction volume data.

Regulatory authorities in several countries have been contacted by investor groups requesting investigation into the token launches, though no formal enforcement actions have been announced as of this report.