A recent Security.org report indicates a 10% year-over-year increase in U.S. cryptocurrency ownership, with 46% optimistic about the potential positive impact of Bitcoin ETF approvals in 2024.

Based on a survey of 1,500 Americans, 40% currently own cryptocurrency, and of those not yet involved in crypto, 15% expressed an intention to make a purchase in the coming year. Additionally, 21% revealed they would be more inclined to invest if a spot Bitcoin ETF is approved.

Respondents expressed optimism regarding the impact of Bitcoin ETF approvals in 2024, with 46% believing it will positively influence the blockchain industry. Currently, there are 13 active spot Bitcoin ETF applications awaiting a decision from the U.S. Securities and Exchange Commission (SEC), with a deadline set for the earliest on Jan. 15. Major players in the financial sector, including BlackRock, Fidelity, and Franklin Templeton, are among the contenders.

The survey revealed that 63% of existing crypto owners plan to acquire more digital assets in the next year, primarily in Bitcoin (BTC), Ethereum (ETH), Dogecoin (DOGE), and Cardano (ADA). While traditionally dominated by young males, the crypto ownership landscape is evolving, increasing female participants from 18% to 29%. This shift may be attributed to the growing visibility of women covering blockchain developments and investing in cryptocurrency, as exemplified by figures like Laura Shin, Cathie Wood, Cynthia Lummis, and Hester Peirce.

Highlighting North America’s prominence, blockchain intel firm Chainalysis notes it as the world’s largest crypto market, contributing to 24.4% of global transaction activity.