Taylor Mathis, a well-known sports betting influencer and DraftKings ambassador, is facing allegations of manipulating the crypto market. 

The sports betting influencer is accused of inflating her own token before a rug pull. The accusations center around the $TAYLOR token, a digital asset linked to Mathis, which experienced a price surge followed by a sharp decline — in other words, a rug pull. Mathis agreed to promote $TAYLOR for 2% of the total supply, which amounted to 20 million tokens. 

Mathis allegedly promoted the token to her followers, inflating its value before selling her shares just before the crash. Since its peak, the token’s price has plummeted by over 96%.

Mathis claimed ignorance of the project’s true intentions, stating, “I didn’t want to be involved with this,” and adding, “I was trying to do the right thing.”

Taylor Mathis’s response

After the accusations surfaced, Mathis secured her social media accounts and deleted references to her partnership with DraftKings. Initially, she claimed a rug pull couldn’t happen without her involvement, as she held the largest share of the coin; however, that post has since been removed.

Mathis also asserted that all profits would be donated to a toy charity, according to a now-deleted post on X.