Rumble, a Tether-backed and Nasdaq-listed video-sharing platform, has made its first-ever purchase of Bitcoin.

The announcement came from CEO Chris Pavlovski, who confirmed that the acquisition occurred on Friday, January 17.

While the exact amount of Bitcoin (BTC) purchased was not disclosed, Pavlovski emphasized that this marks the beginning of Rumble’s long-term strategy to strengthen its treasury with the top cryptocurrency.

This purchase aligns with Rumble’s earlier commitment to invest up to $20 million in Bitcoin as part of its efforts to diversify its financial reserves. Pavlovski previously highlighted Bitcoin’s resilience against inflation and its growing institutional adoption as key factors that make it a valuable addition to the company’s balance sheet.

Bitcoin reserve and investment strategy 

Rumble’s move into the crypto space reflects a wider trend among public companies, such as MicroStrategy and Marathon Digital, which are adopting Bitcoin as part of their treasury management strategies. 

These companies have drawn attention from investors who view their stocks as proxies for Bitcoin exposure.

With its 67 million active monthly users, Rumble has been positioning itself as a viable alternative to platforms like YouTube, offering more relaxed content moderation policies.

Last December, Tether made a $775 million investment in the platform, with a portion of the funds designated for growth initiatives.

The timing of Rumble’s Bitcoin purchase comes amid increasing interest in cryptocurrency across various sectors, as well as the platform’s growing influence in the political and media spheres.

In addition to its crypto investments, Rumble recently announced a cloud services partnership with the government of El Salvador, further solidifying its crypto ties.