Anthony Pompliano teams up with ex-TechCrunch reporter to launch a new startup aimed at “helping blockchains better communicate with their developers.”

American entrepreneur Anthony Pompliano announced a new venture in an X post on Apr. 9 aimed at addressing the communication gap between blockchain developers and token holders. Co-founded with former TechCrunch reporter Jacquelyn Melinek, the so-called Token Relations project aims to improve communications between blockchain developers and partners, token holders, Pompliano said.

The startup has already got three launch partners like layer-1 blockchains Avalanche and Aptos as well as the Ethereum-focused layer-2 blockchain, Optimism, although specifics regarding these partnerships were not disclosed.

“I am excited to start showing people the products and services we have been working on.”

Anthony Pompliano

Token Relations appears poised to target the core audience of token-driven ecosystems, focusing on users and aiming to streamline communication with the community and ecosystem partners. While the startup’s primary focus seems to be email communication initially, other communication channels such as podcasts and newsletters are reportedly also under consideration.

In earlier January, Coin Insider Daily reported that the American Financial Industry Regulatory Authority (FINRA) found that approximately 70% of communications since late 2022 among retail communication channels related to crypto violated FINRA’s Rule 2210, a rule that governs broker-dealer communications with the public.

While FINRA did not disclose who exactly violated the rule, the regulator noted that some firms “failed to clearly differentiate in communications, including mobile apps, between Crypto Assets offered through affiliates or third parties and those offered directly by the member.”