OpenAI has acquired technology talk show TBPN as it looks to refine how it communicates with audiences beyond its core products.

According to an Apr. 2 announcement, the deal brings the Los Angeles-based program under OpenAI’s umbrella. Financial terms of the deal were not disclosed.

TBPN, hosted by John Coogan and Jordi Hays, streams live for three hours each weekday and features interviews with founders, venture capitalists, and senior technology executives. Guests in recent months have included Mark Zuckerberg, Satya Nadella, and Sam Altman, underscoring the show’s growing influence within the tech ecosystem.

OpenAI hopes to shape the AI narrative

OpenAI’s leadership framed the acquisition as part of a push to shape how conversations around artificial intelligence unfold. 

In an internal memo, Fidji Simo, OpenAI’s chief of strategy, said the company sees a need for “real, constructive conversation” as AI systems become more embedded in society. The company believes TBPN can help create that space while also expanding its reach.

Despite the ownership change, OpenAI has emphasized that TBPN will retain full editorial control.

Behind the scenes, the show is expected to contribute to OpenAI’s communications and marketing efforts beyond its daily broadcasts. Simo noted that TBPN’s track record in brand storytelling and its close view of industry trends played a role in the decision.

Founded in October 2024, TBPN began daily livestreaming in March 2025 and has since carved out a niche audience. Each episode draws roughly 70,000 viewers across platforms such as X, YouTube, and Spotify. 

While modest compared to traditional financial media, the show has gained traction among technology leaders who see it as more aligned with industry perspectives than legacy outlets like Bloomberg or CNBC.

The acquisition comes shortly after OpenAI closed a $122 billion funding round led by Amazon, Nvidia, and SoftBank.