Nexo, a digital assets wealth platform with over $11 billion in assets under management, has inked a major partnership with the Acapulco Tennis Open

The collaboration makes Nexo (NEXO) the official partner of the prestigious tennis tournament, strengthening the company’s footprint in Latin America.

According to a press release shared with Coin Insider Daily on Feb. 24, Nexo’s partnership with the Abierto Mexicano Telcel presentado por HSBC comes ahead of the Telcel and HSBC-sponsored tennis tournament, scheduled for Feb. 24 to March 1, 2025.

Stars set to compete in the tournament’s 32nd edition at the Arena GNP Seguros in Acapulco include Alexander Zverev, Casper Ruud, and Tommy Paul.

The event is one of the highlights of the ATP Tour 500 series and represents a significant move by Nexo. Over the years, crypto has made its mark in elite sports, including basketball, Formula 1, and the NFL. Nexo’s sponsorship places it alongside other high-profile deals.

“This sponsorship is a testament to Nexo’s core belief that wealth creation, like championship success, requires foresight, commitment, and strategic execution,’ Nexo co-founder and executive chairman Kosta Kantchev noted. “The same attributes that define great tennis players—discipline, long-term thinking, and resilience—are at the heart of Nexo’s offerings,” he added.

Nexo’s role as an official partner marks another key development in the integration of crypto into global sports events.

It also aligns with the digital asset wealth platform’s 2025 roadmap, making this one of the first major deals since Nexo’s rebrand in November 2024. Key aspects of the roadmap include expanded access to the Nexo card, cross-border transfers, and AI-driven innovations.

The platform launched in 2018 after a private sale, growing to over $11 billion in AUM and handling more than $320 billion in transactions. Its product suite includes crypto-backed loans, USD accounts and crypto cards.