Genius Group Limited has increased its Bitcoin Treasury to $35 million. 

This purchase surpassed its milestone ahead of schedule in its ongoing effort to amass $120 million in Bitcoin holdings, according to a company release.

The latest purchase comes just two months after the Singapore-based, AI-powered education company announced its “Bitcoin-first” strategy in early November.

Genius Group added $5 million worth of Bitcoin (BTC) purchases, bringing its total holdings to 372 BTC at an average acquisition price of $94,047 per Bitcoin.

As of Jan. 9, the company’s Bitcoin Treasury was valued at $35 million, reflecting the current Bitcoin price of around $94,000.

With Genius Group’s market capitalization at $42 million, its BTC-to-price ratio stands at 83%.

Genius Group’s additional loan 

To further grow its Bitcoin Treasury, Genius Group has increased its loan with Arch Lending from $10 million to $14 million, maintaining a loan-to-value ratio of 40%, according to the release.

The company is heavily leveraging crypto-backed loans to fund its reserves without selling Bitcoin, in line with its strategy of allocating 90% or more of its reserves to Bitcoin.

Genius Group, which integrates AI solutions into education, views Bitcoin as a key component of its financial strategy. CEO Roger Hamilton has compared the company’s approach that of other publicly traded firms that have adopted Bitcoin as a reserve asset, emphasizing its potential as a “store of value” in the digital economy.

The firm’s “Bitcoin-first” strategy aligns with its broader plans to incorporate blockchain technology into its AI-powered educational platforms. These plans include implementing on-chain certifications and reward systems using Bitcoin’s Lightning Network.