Freename, a multi-chain web3 namespace platform, has announced the launch of .etherlink, a new top-level domain.

The launch follows the ICANN-accredited registrar’s integration with the layer-2 blockchain Etherlink, Freename said in a press release shared with Coin Insider Daily on Jan. 15. Etherlink, powered by Tezos smart rollups, operates as a permissionless L2 solution.

The .etherlink rollout marks another major development in the web3 space, with the new TLD representing a significant milestone in simplifying crypto usage and boosting its global adoption. Users can leverage the integration to create and manage their web3 identities and crypto assets.

Unstoppable Domains and D3 are among the platforms that have launched web3-focused domain names in recent months.

Freename will use Etherlink’s domain name solution to bridge web2 and web3, with tokenization enabling web2 domains to be brought onto the Etherlink network.

“On-chain users need tailored solutions for digital identity. In a multi-chain world, interoperability is essential. With the Etherlink integration and .etherlink TLD launch, we’re enabling the Etherlink and Tezos communities to secure dynamic identities that evolve with their Web3 journey,” Gherardo Varani, head of business development at Freename, said.

Freename’s integration with Etherlink follows several other significant developments involving the domain name platform. In April 2023, Freename partnered with EDA to launch a new web3 website builder.

Earlier, in January 2023, Freename introduced Web3 WHOIS, the first WHOIS service for web3 domains. Web3 WHOIS offers a domain explorer capable of querying crypto wallets, domains, and TLDs across platforms like Unstoppable Domains, the Ethereum Name Service registry, and Freename.