Consensys, in collaboration with Robinhood, announced the integration of Robinhood Connect with MetaMask.

This integration allows users to purchase cryptocurrencies through Robinhood’s order engine within MetaMask’s Buy Crypto feature, aiming to facilitate easier access to web3 technologies.

This partnership merges the capabilities of two entities in the web3 and fintech spaces, providing Robinhood users with a direct path to buy cryptocurrency via MetaMask’s buy crypto aggregator. The aggregator compiles crypto purchasing options from various providers, catering to users who prefer self-custody of their digital assets.

“The integration between MetaMask and Robinhood is an exciting step in our shared commitment to reduce friction for users seeking access to a self-custodial option,” said Lorenzo Santos, Senior Product Manager at Consensys.

“At Robinhood, it’s our mission to reduce friction wherever possible to increase adoption of web3,” said Seong Lee, Head of Product at Robinhood Crypto.

The announcement aligns with the findings of a 2023 global Consensys survey involving over 15,000 participants. The survey highlighted a shift in user behavior towards more active engagement and control over online identities and content creation.

It also identified the complexity of web3 technology as a barrier to entry into the crypto ecosystem for some users. The integration between MetaMask and Robinhood addresses these findings by simplifying the process of purchasing and using cryptocurrencies, aiming to make the web3 space more accessible to a broader audience.