As crypto ad costs rise and restrictions persist, Coinzilla has launched a standalone open-web retargeting service to help web3 brands re-engage high-intent users more efficiently.

The crypto advertising market is maturing, and brands now require performance tools that help them re-engage users with clear intent. Coinzilla is addressing this need with the launch of its new, standalone open-web retargeting service, providing advertisers with a straightforward way to recover conversions and enhance budget efficiency.

The new service is supported by Coinzilla’s crypto-focused network, flexible formats, and transparent real-time performance metrics.

Why web2 and web3 retargeting is crucial for performance

Advertisers in blockchain and finance continue to operate in one of the highest-cost segments of digital marketing. 

Industry data from WordStream shows that finance CPCs increased from $3.00 in 2024 to $3.46 in 2025, while the cost per lead rose from $75.94 to $83.93. These rising costs reinforce the need for stronger performance mechanisms and better yield from each paid interaction.

In parallel, user behavior within the crypto sector remains highly research-driven. Audiences evaluating exchanges, DeFi protocols, NFTs, or token launches often revisit multiple platforms before making a decision. This multi-step journey makes it difficult for brands to maintain visibility and reduces the likelihood of converting users on their first interaction.

Retargeting addresses both challenges by re-engaging users who have already demonstrated intent. Coinzilla enhances this process by providing a dedicated retargeting service with crypto-focused placements that maintain brand presence throughout the evaluation cycle, thereby supporting more predictable conversion results.

Coinzilla, a reliable retargeting solution in a restricted advertising landscape

Crypto advertisers continue to face strict limitations when running campaigns on major platforms. 

Networks such as Google and Meta classify cryptocurrency as a restricted category, which often leads to inconsistent approvals, reduced reach, and interruptions that affect ongoing optimization efforts. These constraints make it difficult for web3 projects to maintain stable visibility within web2 environments.

The market clearly needs an advertising solution that supports web3 brands while still providing access to the broader web2 ecosystem where users spend most of their time.

Coinzilla addresses this requirement by launching a separate, dependable retargeting service for web2 and web3 advertisers across the open web, ensuring that projects can reconnect with high-intent users without encountering approval barriers.

Coinzilla’s full-funnel web2 and web3 retargeting

Coinzilla’s new retargeting service enables advertisers to run performance-driven campaigns across both web2 and web3, ensuring that brands can re-engage users effectively at every stage of the funnel. Coinzilla’s retargeting service provides:

• Audience reach across both crypto and non-crypto publishers: Our retargeting solution is connected to more than 600 SSPs and thousands of websites, enabling advertisers to target users wherever they spend time, not just on crypto-focused platforms.
• Behaviour-based custom audiences: Advertisers can retarget users based on actions such as viewing specific pages, abandoning sign-up flows, or showing interest in token sales.
• Multiple campaign types for full-funnel execution: Retargeting campaigns support standard display and native ads, as well as video and audio formats, providing teams with the flexibility to test performance across various stages of the user journey.

Together, these capabilities help crypto brands guide users from initial awareness to final conversion more efficiently, improving the performance and predictability of their acquisition strategies.

About Coinzilla

Coinzilla is a well-established ad network, trusted by over 80% of crypto advertisers, designed for the cryptocurrency, fintech, and blockchain industries. The platform connects advertisers with high-quality crypto audiences through a curated inventory of publishers, specialized campaign tools, and performance-driven placements. 

Moreover, Coinzilla supports brand growth through targeted advertising solutions, including advanced segmentation, funnel-aware optimization, and dedicated account management. 

Since 2016, the company has worked with hundreds of global crypto brands across exchanges, DeFi, trading, payments, and emerging web3 ventures, helping them achieve measurable visibility and acquisition results. For more details or campaign guidance, reach out to your Coinzilla account manager. To stay engaged with market insights and announcements, follow Coinzilla on Facebook, X (Twitter), LinkedIn, and YouTube.