Paris Saint-Germain, one of Europe’s top football clubs, has officially revealed that it holds Bitcoin on its balance sheet — marking a first for the global sports industry. 

The announcement was made during the Bitcoin 2025 conference in Las Vegas, where Par Helgosson, head of the club’s innovation hub PSG Labs, confirmed that a portion of the club’s fiat reserves was converted into Bitcoin (BTC) in 2024 and continues to be held.

The move positions PSG as the first professional sports franchise to publicly adopt Bitcoin as a treasury asset rather than merely a marketing tool. 

Most clubs with crypto exposure have leaned on fan tokens, NFT collectibles, or sponsorship deals. PSG is now taking a different route by backing the digital asset directly.

‘Investing in the ecosystem’

“We took our fiat reserves and allocated Bitcoin. It’s still on our books,” Helgosson said during the announcement. “We’re not just sponsoring crypto—we’re investing in the ecosystem.”

Helgosson emphasized that the strategy aligns with the club’s global fanbase, 80% of which are under the age of 34—an age group that’s already immersed in digital culture and decentralized finance. 

The market responded quickly. PSG’s Fan Token, launched in 2018 via Socios, surged to $2.75 on the news before stabilizing to $2.42. 

The club also maintains a validator on the Chiliz blockchain, with all staking rewards pledged toward token buybacks, further aligning PSG’s blockchain presence with long-term community incentives.

PSG’s treasury strategy comes at a time when Bitcoin has recently hit an all-time high of $111,800 before pulling back slightly. 

Major institutions like GameStop have also revealed BTC purchases, fueling interest in Bitcoin as a store of value.