X user published over 140 million tweets mentioning Bitcoin on Elon Musk’s social media network.

Crypto conversation on X increased in 2024 compared to 2023 as Bitcoin (BTC) developments dominated digital asset mindshare on the platform formerly known as X.

Posts containing “Bitcoin” grew 65% year-over-year according to data from social listening protocol Visibrain seen by Coin Insider Daily on Boxing Day.

Bitcoin mentions peaked in early 2024, coinciding with approval for spot BTC exchange-traded funds issued by the U.S. Securities and Exchange Commission. The Wall Street spot BTC ETF complex managed over $110 billion in investor assets, more than holdings attributed to BTC’s creator, Satoshi Nakamoto.

BTC chatter on X retreated from January highs as the year unfolded, spiking from social sentiment lows at the $60,000 mark and the halving, a blockchain tweak that happens every four years to improve BTC scarcity.

Monthly BTC mentions via X consolidated until rallying again in November, spurred by President-elect Donald Trump’s victory and promises of turning America into the world’s crypto capital.

In early December, social media BTC discussions neared levels seen right after spot BTC ETF approval. Over 1 million X posts were published as the top cryptocurrency hit $100,000 for the first time, breaking the six-figure psychological barrier.

BTC changed hands for $95,000 a day after Christmas as the Santa Rally cooled off heading into the New Year.