Stani Kulechov, the founder of the decentralized lending platform Aave, made headlines by purchasing a luxurious £22 million ($30 million) mansion in London’s exclusive Notting Hill area, even as tensions over Aave’s brand ownership continue to simmer.

Kulechov, who established Aave in 2017 (originally as ETHLend), has been at the center of controversy following a contentious vote in which Aave Labs’ proposal to transfer brand ownership to the DAO rejected.

Despite the dispute, Kulechov’s recent mansion purchase and his endorsement of the U.K. as a potential crypto hub signal his confidence in the future of decentralized finance (DeFi).

According to Bloomberg, purchase came at a £2 million discount from the original guide price, underscoring Kulechov’s personal financial success, which mirrors Aave’s impressive $50 billion in assets deposited across its markets.

Aave ecosystem embroiled in internal strife

The vote against transferring brand assets to the DAO sparked criticism of Aave Labs’ leadership, with some members feeling excluded from critical decisions.

Additionally, a $5 million fee from Aave’s CoW Swap integration and a proposed reinvestment module for the platform’s v4 app have raised concerns. Despite these issues, Kulechov remains resolute, advocating for professional growth within the Aave community and promoting Labs’ apps as key to the brand’s success.

As Aave’s brand continues to generate millions in revenue, Kulechov’s strategic moves, both in real estate and crypto, highlight his push for broader diversification and market influence.